eBags IoT enabled luggage for connected travelers

"Good article on how eBags is using technology to connect travelers." Eliot Cobb

eBags has tied up with Iterate to bring technology in luggage through IoT solutions, poised to become the ecommerce hub for connected travelers

According to a report by TripAdvisor, the American travel website company that provides reviews of travel-related content, 42 per cent of travelers use smartphones to plan, book, and accede to news about travel. The travel website claims that these tech-savvy frequent travelers are looking for devices that streamline and improve the travel experience. The study states that 72 per cent of the connected travelers use a smartphone or other wearable device as part of their travel routine.

With smart-wearable-devices emerging around the globe, the expectations of connected are also evolving. Travelers want to be informed real-time about events related to their journey. They want to be alerted and informed about ways to enhance their trip, avoid potential disruptions, discover new opportunities, and make connections with other travelers.

Piggybacking on the concept of, connected devices, online retailer of luggage, accessories and bags, eBags, is bringing an eco-system of connected travel devices to life by launching the eBags Connected Traveler Hub. eBags has partnered with a Denver-based IoT company, Iterate Studio, to position itself as the e-commerce hub for connected travelers around the globe. Iterate studio is a practitioner of Open Innovation in the digital space that discovers and curates emerging technologies and  implements proof-of-value tests for its global client base.

idIoT proof luggage

eBags will leverage partnerships with retailers, travel companies, top developers, and innovators in IoT  to keep travelers connected. The eBags Connected Tag will be among the first proprietary products to bring connectivity in travel through a mobile tagging system attached to a traveler’s luggage or bags. For example, eBags’ smart tracking devices can attach to the personal belongings and keep track misplaced phones, bags and keys in seconds.

About eBags

With more than 17 years in travel and 26 million bags sold, eBags is the leading online retailer of luggage, backpacks and accessories. The company is devoted to helping its customers find the perfect travel gear for any journey. eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Travelpro, Fjallraven, Kenneth Cole, North Face and more. For more information, follow eBags on Facebook or Twitter @eBags or visit eBags.com. 

About Eliot Cobb
Eliot Cobb is a Co-Founder and the former CFO and Secretary for eBags.com 

eBags opens new customer targeting effort

Great article on the use of dynamic email by eBags.. Eliot Cobb

Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.

eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

“For eBags, email is one of the strongest communication channels with our customers, and the place where we see the most interaction on a day-to-day basis,” said Larry Sweeney, search marketing manager at eBags. “We activated Criteo Dynamic Email to complement our in-house promotional emails and extend reach to new audiences outside of our existing customer base. The integration was seamless, and after implementing Criteo Dynamic Email, we saw open rates increase to over 30% and click-through rates to over 25%, which we’re very pleased with.”

Email is often overlooked in an age of instant customer communication via text, social media and in-store interactive displays. However, this “legacy” technology from the 1990s remains a powerful tool for sending consumers more in-depth targeted messages and promotions. By refining its email marketing activities with personalized data such as previous browsing history, eBags is making sure it effectively reaches out to shoppers on all available platforms.

About eBags

With more than 17 years in travel and 26 million bags sold, eBags is the leading online retailer of luggage, backpacks and accessories. The company is devoted to helping its customers find the perfect travel gear for any journey. eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Travelpro, Fjallraven, Kenneth Cole, North Face and more. For more information, follow eBags on Facebook or Twitter @eBags or visit eBags.com.

"eBags introduces activewear to their assortment of Travel Apparel. Should add incremental sales to the top line." Eliot Cobb

eBags Grows Activewear Category to Meet Customer Demand for Travel Apparel

DENVER, June 23, 2016 /PRNewswire/ -- More and more, travelers are turning to activewear – a trendy term describing comfortable clothing made for fitness activities – as their go-to clothing choice for travel. In fact, in a recent eBags customer survey, 70 percent of respondents named "comfort" as their main goal when selecting travel attire, scoring much higher than function, fashion, or professionalism.

The combination of comfortable clothing made with performance fabrics is a trend that has been gaining momentum in the travel industry and with eBags customers. As a result, eBags is adding new activewear apparel to its inventory in order to give travelers and activewear fans a one-stop online destination for all things travel.   

eBags CEO, Mike Edwards, formerly CEO at Lucy Activewear (acquired by VF Corporation in 2007), is passionate about making eBags an online destination for everything travelers need for their journey. He said, "Years ago when the activewear market was forming, wearing yoga pants outside of the gym wasn't mainstream. Now that it's a fashion statement, we are marrying activewear products with our travel shoppers and bringing on more activewear brands to meet customer demand."

eBags is already seeing strong results as more and more brands join their mission to create a healthy, comfortable and active travel experience.

Aside from comfort as the number one motivation when dressing for travel, eBags customers surveyed highlighted three major motivations that inform their decisions:

Layers

eBags savvy travelers want the ability to easily layer clothing in order to be ready for any type of weather or environment. Customers turn to activewear because it's easy to layer and in fact, is often designed to be layered with other clothing.

Wrinkle-Free

Customers cited wrinkles as a top concern when traveling. The fabrics in wrinkle-free yoga clothing were developed for versatility and multiple wears, and the fabric is soft and pliable. Activewear can also be stretch resistant and sometimes even odor-free, which has cross-functional appeal for road warriors and leisure travelers.

Light & Breathable

Packing professionals understand the key to traveling well is traveling light. Customers overwhelmingly cited the importance of being able to pack and travel light, and appreciate the breathable and light fabrics used by their favorite activewear brands.

"eBags has added thousands of SKUs and six new categories in the last six months, including wearables, audio, shoes, clothing and technology," said Edwards. "Curating a robust collection of activewear apparel is the next step in allowing customers to purchase everything they need for travel in the same place."

About eBags

With more than 17 years in travel and 26 million bags sold, eBags is the leading online retailer of luggage, backpacks and accessories. The company is devoted to helping its customers find the perfect travel gear for any journey. eBags features 67,000 products from 600 brands, including Tumi, Samsonite, Travelpro, Fjallraven, Kenneth Cole, North Face and more. For more information, follow eBags on Facebook or Twitter @eBags or visit eBags.com.

Criteo Helps Marketers Like eBags Boost Sales

"Very interesting article on how etailers can boost sales" ...Eliot Cobb

Criteo Helps eMarketers Like eBags.com Boost Incremental Sales with Dynamic Email Retargeting

 

 

NEW YORK, May 19, 2016 /PRNewswire/ -- Criteo (NASDAQ:  CRTO), the performance marketing technology company, today introduced Criteo Dynamic Email. Powered by Criteo's Universal Match technology, this email retargeting solution utilizes unparalleled reach and scale to help marketers significantly increase sales by delivering product recommendations based on previous browsing behavior. Criteo Dynamic Email enables clients to email personalized recommendations to audiences within and outside of their customer base to drive conversion. The product marks an evolution in email marketing by moving away from mass distributed messages and toward offers curated for individuals.

For consumers, email is often the preferred method of communication from brands. Criteo Performance metrics show that email conversion rates are five times higher than social media and 1.5 times higher than non-personalized display advertising. However, today's email marketing campaigns lack behavioral personalization, creating an opportunity for marketers to attract and re-engage consumers. Criteo's Universal Match technology pairs anonymous data with third party permission-based email addresses from Criteo's publisher network to reach new consumers who have demonstrated interest in a brand and its products.

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Example of an eBags retargeted email to a consumer powered by Criteo Dynamic Email.

"For eBags, email is one of the strongest communication channels with our customers, and the place where we see the most interaction on a day-to-day basis," says Larry Sweeney, search marketing manager at eBags. "We activated Criteo Dynamic Email to complement our in-house promotional emails and extend reach to new audiences outside of our existing customer base. The integration was seamless, and after implementing Criteo Dynamic Email, we saw open rates increase to over 30 percent and click-through rates to over 25 percent, which we're very pleased with."

About eBags

eBags is the leading online retailer of handbags, luggage, backpacks, and accessories. With over 25 million bags sold and 3.2 million customer reviews, eBags features 67,000 products from 600 brands, including Michael Kors, kate spade, Tumi, Samsonite, Travelpro, Fjallraven, Kenneth Cole, The North Face, Patagonia, and more. For more information, visit www.eBags.com.

About Eliot Cobb

Eliot Cobb is a Co-Founder and the former CFO and Secretary for eBags.com 

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