Criteo Helps Marketers Like eBags Boost Sales

"Very interesting article on how etailers can boost sales" ...Eliot Cobb

Criteo Helps eMarketers Like eBags.com Boost Incremental Sales with Dynamic Email Retargeting

 

 

NEW YORK, May 19, 2016 /PRNewswire/ -- Criteo (NASDAQ:  CRTO), the performance marketing technology company, today introduced Criteo Dynamic Email. Powered by Criteo's Universal Match technology, this email retargeting solution utilizes unparalleled reach and scale to help marketers significantly increase sales by delivering product recommendations based on previous browsing behavior. Criteo Dynamic Email enables clients to email personalized recommendations to audiences within and outside of their customer base to drive conversion. The product marks an evolution in email marketing by moving away from mass distributed messages and toward offers curated for individuals.

For consumers, email is often the preferred method of communication from brands. Criteo Performance metrics show that email conversion rates are five times higher than social media and 1.5 times higher than non-personalized display advertising. However, today's email marketing campaigns lack behavioral personalization, creating an opportunity for marketers to attract and re-engage consumers. Criteo's Universal Match technology pairs anonymous data with third party permission-based email addresses from Criteo's publisher network to reach new consumers who have demonstrated interest in a brand and its products.

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Example of an eBags retargeted email to a consumer powered by Criteo Dynamic Email.

"For eBags, email is one of the strongest communication channels with our customers, and the place where we see the most interaction on a day-to-day basis," says Larry Sweeney, search marketing manager at eBags. "We activated Criteo Dynamic Email to complement our in-house promotional emails and extend reach to new audiences outside of our existing customer base. The integration was seamless, and after implementing Criteo Dynamic Email, we saw open rates increase to over 30 percent and click-through rates to over 25 percent, which we're very pleased with."

About eBags

eBags is the leading online retailer of handbags, luggage, backpacks, and accessories. With over 25 million bags sold and 3.2 million customer reviews, eBags features 67,000 products from 600 brands, including Michael Kors, kate spade, Tumi, Samsonite, Travelpro, Fjallraven, Kenneth Cole, The North Face, Patagonia, and more. For more information, visit www.eBags.com.

About Eliot Cobb

Eliot Cobb is a Co-Founder and the former CFO and Secretary for eBags.com